So often I hear people talk about Snapchat like Trix cereal, "Snapchat is for kids!" Let me clear something up, Snapchat is not JUST for kids. ALL social media platforms start with a younger audience, that's just how it works. But for those that catch on, they always age up. How surprised would you be if I told you the fastest growing audience on Snapchat right now is 25-40 years old? As I write this today, I am a 31 year old male. Which means most of my friends are in their late 20's and mid 30's. I can't begin to tell you how many Snapchats I get from my friends on a daily basis. My girlfriend is 26 years old and she probably sends me 15 plus Snapchats a day. (I'm not worried, she never reads my blogs.) So what does that tell you? The audience is drastically shifting. The decision makers, the money makers, the executives, they are all shifting to Snapchat.
Remember the first time someone told you that their grandmother was texting them? Seemed crazy right? Well not everyone's grandmother texts them. Then the next move for that age group was FaceTime. Once my mother figured out FaceTime, there was no stopping her. Think that Snapchat is that far behind? I don't think so. It's the only social media platform that fully has your audiences attention. For example, as I write this post, I am watching an NFL playoff game. (The Panthers are up 21-0 over the Seahawks.) Most content that individuals are consuming are done while they are multitasking. With Snapchat, your audience knows the content will soon be gone so they are forced to give you their full attention. You can't get that kind of attention anywhere else.
It was a struggle for me to make the jump. For me it was because I have a daily VLOG. Which is basically the upgraded version of a Snapchat storyline. But then I realized something. Not everyone will watch my VLOG on YouTube. Some would rather consume my content in Snapchat. It's about meeting the audience where they are at. Most will not go out of their way to get your content, so you need to meet them. People don't want to get to know your logo, they want to get to know the person behind the logo. They want to know the real you. What you do, who you hang out with and yes, what you eat. The reason I love Apple so much, is because I fell in love with Steve Jobs, not their logo.
Many times when I discuss social media, I mention Gary Vee. Gary Vee has been so dead on about predicting shifts in the market place with social media. So when he speaks, I listen. Gary has been on such an outrageous push for Snapchat at this time that it has been hard for me to ignore. So what do you do if you really don't understand Snapchat? There is no excuse. Simply google "How to use Snapchat." There is so much information out there that I will not take the time to go through step by step here. If you are looking to build your personal brand or business, this platform is a must. At the very least, do your research and make an informed decision. But if you simply ignore Snapchat now because you "didn't get it", you will be sorry down the road.