The last thing you want to do is take bad habits into 2016. There were a LOT of bad moments in social media throughout 2015. Do not let your brand fall into the same trap. It doesn't matter if you are an employee, a business owner or a gym rat. We all have a brand and the days of you having a "personal" social media platform are over. When someone wants to know about you they search your social media profiles, personal or professional. The content you put out tells them what type of person you are. Whether it is accurate or not. So here is my list of the top 5 things NOT to do in 2016 in social media.
5. Airing your dirty laundry - Nobody, and I mean nobody, wants to hear your whining or complaining. Everyone has their own problems, they do not come to social media platforms to take on your issues as well. Deal with your life problems in private.
4. Posting 10 times a day - Do not over post. I see so much of this and it drives me crazy. Have 20 updates a day you want to share with everyone? Go to Twitter. It's the only platform that this type of behavior is acceptable. Platforms like Facebook, stick to 2-3 post a day MAX. Posting 20 times a day on Facebook is like having a conversation with someone who won't allow you to speak. It's just annoying.
3. Putting others down - Cyber bullying isn't just a thing that tweens deal with. It crosses every age group. If someone posts something that you feel requires harsh comments from you, sent them a private message. So don't write something harsh on their wall and say you are saying this because you care. If you really cared, you would connect with them privately not publicly.
2. Addressing issues you know nothing about - Don't be so quick to add your two cents to every conversation online. Stay in your lane. If you do not have substance behind what you are saying, you are just making yourself look like an idiot. We all have those people who comment on our posts and before you even see what they say, you roll your eyes. Don't be "that guy."
1. Ratchet profile pictures - Listen to me. Your profile picture should be a picture of YOU. Not your cat, not Kevin Hart and not Iron Man. You. And for God's sake, please keep it somewhat professional. A bathroom selfie? Are you kidding me?! With all the people in your life, you are telling me you don't know someone who can use your phone and take a picture of you? Your profile picture is the start of your brand. Make sure you are telling the story you want to be told.